Advertising..another approach to creativity

Advertisments are something people are looking forward to see. They get amazed by the ideas,the music and everything that was used in it. But do we ever think about how these ads were made? I had an internship two summers ago at JWT,a successful advertiding agency here in Egypt. They make ads for Pepsi and Vodafone and other major companies. First they receive a brief from the client with a describtion of the product and its use. The first thing they do in this agency is brainstorm. There is a creative team and they are responsible to brainstorm as many creative ideas they can regarding that product. They just hang out together and everyone who has an idea shares it no matter how crazy it might sound. Then they start putting their ideas together and elimante the ones who don’t fit. After they are done they assign each member of the team a task to bring that ad to life. To work in the advertising branch you have to have a wide imagination and embrace creativity. You should also learn to defer judgement and accept others ideas and perspectives. Working there teaches team work and how to tolerate others. I belive it is amazing to know all the hard work that people put in order to come up with a great ad that benefits the company and interests the viewer. After all a successful ad needs to trigger people’s interests and send them a message.